If you want to incorporate social media into your marketing efforts, you must first know what it takes to create compatible social media content for different platforms.
When you prepare excellent social media content for your Facebook, Twitter and LinkedIn accounts, which have the most users, you can establish a closer relationship with your current and potential customers through these channels. Thus, you can ensure that social media has a direct impact on your sales .
The following tips will help you make your social media content perfect. Take a look at these tips before you begin the social media content creation process.
When creating content on Facebook;
1. Remove URL from text section
If you're sharing a web page, remove the intimidating URL in your content from the text section. It's always good to be up to date. All the elements you use while doing this need to be chosen in order to attract the attention of the reader. Anyone who sees your content and wants to move on to the next step can click on the thumbnail or title that will appear below to go to the landing page . So you don't need the URL!
2. Use as many images as possible
As many studies have shown to date, on Facebook, the most popular of social media platforms , the chance of getting likes and comments for visual content is almost 2 times higher than for content consisting of text alone. Enrich your message with an image whenever appropriate. If you find it necessary, you can place a shortened link in the text section.
3. Use the most appropriate image size
As you can see in our article about social media image sizes, there is an appropriate image size determined by all platforms. We recommend that you consider these dimensions, especially if you want to make a positive impact on your target audience. Beyond visuality, it is important that the entire image appears regularly so that the image you share on social media can give the necessary message.
4. Position your cover photos
Don't worry if you're using the same image across multiple platforms or if the image you choose doesn't fit Facebook's standard sizes! In such a case, Facebook offers an option for framing . Don't forget to save after setting the frame you want.
5. Share on Timeline before album
While Facebook albums are very useful in terms of being organized, they are limiting in terms of interaction. It's even possible that photos added directly to the album won't get any interaction at all. On the other hand, you can increase the interaction by sharing these photos on the Timeline for once.
6. Keep link titles shorter than 100 characters
If you're posting a link directly to your Timeline, be sure to edit the long titles. Titles over 100 characters are truncated when shared. In this case, you may not be able to transmit the message you want to give.
7. Keep your text short and concise
Although there is no certain character limit on Facebook and successful content can be created in different lengths, looking at the statistics, there is a link between text length and interaction . While there isn't a significant difference in the number of comments, shorter texts get more engagement overall.
When creating content on LinkedIn;
8. Use a shortened link in the text section
When uploading a direct link to LinkedIn, instead of typing the URL, you can use web tools such as bit.ly to shorten the link and make it easier to track your share.
9. Focus on one content
Focus on increasing the engagement of a single piece of content rather than making LinkedIn updates several times a day. With the right promotion of successful content, you can increase engagement. A popular content on LinkedIn is shared depending on certain trends or these contents are sent to users via mailing.
10. Share your marketing tips
LinkedIn is one of the most open platforms for marketing-related content. When compared to other platforms, educational content gets 3 times more attention on LinkedIn.
11. Take an active part in groups
LinkedIn users are included in an average of 10 groups. That's why groups offer a great opportunity to reach people who are not in your own network. While doing this, be careful not to over-share. You need to place yourself in people's minds by sharing useful information .
12. Use LinkedIn announcements
LinkedIn announcements can help you gain leads through the platform. Your announcements will receive a response for several days. Remember, these backlinks have the power to increase your sales!
When creating content on Twitter;
13. Create short tweets
There are two main reasons why you should create short tweets. First, statistics say that shorter tweets get more engagement; the other is to make it easier for people who want to quote you by tagging you. You may have seen many users share quotes in the format "RT @username" ...
14. Use Twitter hashtags
If you are creating content on a topic that may have a profile, such as a quote, brand, or product, tag these profiles. So they know you're talking about them and can interact with you. Eventually, you will reach their followers as well.
15. Understand the difference between replies and mentions
This can be complicated sometimes. If you put a twitter username tag (like @example) at the beginning of a tweet, you will reply to that user. If you want your tweet to be seen by everyone, use the hashtag in the middle or at the end of the text (mention).
16. Use hashtags judiciously
Using #every #words of a tweet as a hashtag isn't very impressive. Statistics show that posts with one or two hashtags get more engagement. On the other hand, using too many hashtags harms your online reputation.
17. Don't push your luck to use trending hashtags
Trending hashtags can be on any topic. As a company profile, you should make sure that your content is relevant to the work you do. Using a twerk-related hashtag just because it's popular will do your company nothing. On the contrary, it can lead to loss of reputation.
18. Use visual element
Although using images is of great importance for almost all social media content, we can say that this issue is neglected on Twitter. However, it is known that tweets containing images get much more engagement. The reason for this may be less image sharing because image attracts attention.
19. Upload photos directly
One of the mistakes made is sharing photos from Instagram. But when you share a photo from Instagram, only one link will appear on your Twitter profile. If it's a stand-alone link, it's not very noticeable, is it?
20. Place the link in the middle of your tweet
We know it looks a little weird. Yet statistics show that such links are 25% more clicked . There can be two reasons for this: a content that attracts attention because it looks different, and a reader who hasn't been distracted yet...
21. Use your employees' profiles
You can ask your employees to put a link of your company on their social media profiles or write your company's name. For example, they can add the label of the company profile. So you get a more real and more personalized profile.
22. Use a shortened link
On Twitter, which already has a strict character limit, you should share a shortened link (like bit.ly/example) rather than a long URL. This is very important for both the follow-up of the share and a cleaner tweet.
23. Consider posting time
Determine what kind of content your followers are interested in at what hours and days, when your target audience is online, and create an appropriate content sharing program. Timing is an important concept for all platforms in creating social media content.
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